How to use Google Analytics data to make your website better for your users.
Understand your audience. Get to know them. Explore their interests. Follow their footprints on your website.
See what is working and what is not. Understand what is drawing in your visitors and how to keep them on your website. Evaluate your marketing channels. Improve your content and website structure. Find out if there are any problems. Use all this insight to make the most of your website and make it more interesting and accessible for your visitors.