{"id":920,"date":"2019-09-25T13:21:28","date_gmt":"2019-09-25T11:21:28","guid":{"rendered":"https:\/\/2019.bratislava.wordcamp.org\/?p=920"},"modified":"2019-10-07T14:37:34","modified_gmt":"2019-10-07T12:37:34","slug":"miroslav-beno-predstavenie-speakera","status":"publish","type":"post","link":"https:\/\/bratislava.wordcamp.org\/2019\/miroslav-beno-predstavenie-speakera\/","title":{"rendered":"Miroslav Be\u0148o \u2013 predstavenie speakera"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-921 alignleft\" src=\"https:\/\/2019.bratislava.wordcamp.org\/files\/2019\/09\/miroslav-beno.png\" alt=\"miroslav-beno\" width=\"100\" height=\"100\" \/>Miroslav Be\u0148o sa online marketingom zaober\u00e1 viac ako 4 roky a moment\u00e1lne je marketingov\u00fdm \u0161pecialistom vo webhostingovej firme Webglobe \u2013 Yegon. Okrem in\u00e9ho sa venuje analytike, pracuje na tvorbe obsahu a SEO a vo WY sa mu podarilo zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 str\u00e1nky z Google desa\u0165n\u00e1sobne v priebehu 18 mesiacov. Na pr\u00edpadovej \u0161t\u00fadii v\u00e1m uk\u00e1\u017ee konkr\u00e9tne postupy, v\u010faka ktor\u00fdm m\u00f4\u017eete aj vy pravidelne z\u00edskava\u0165 viac u\u017e\u00edvate\u013eov na web.<\/p>\n<h2>O \u010dom bude tvoja predn\u00e1\u0161ka? Na \u010do sa m\u00f4\u017eu \u00fa\u010dastn\u00edci WordCampu te\u0161i\u0165?<\/h2>\n<p>Hovori\u0165 budem na t\u00e9mu: <strong>Ako sme zv\u00fd\u0161ili n\u00e1v\u0161tevnos\u0165 z Google o 1059%. <\/strong>Predn\u00e1\u0161ka bude o tom, ako tvori\u0165 kvalitn\u00fd a hodnotn\u00fd obsah a to s oh\u013eadom na Google. Konkr\u00e9tne sa dozviete na pr\u00edkladoch blogov\u00fdch \u010dl\u00e1nkov WY:<\/p>\n<ul>\n<li>ako dominova\u0165 v Google na takmer ak\u00fako\u013evek obsahov\u00fa fr\u00e1zu<\/li>\n<li>3 najd\u00f4le\u017eitej\u0161ie Google faktory, ktor\u00e9 robia 80% \u00faspechu v dne\u0161nej dobe<\/li>\n<li>ako tvori\u0165 kvalitn\u00fd obsah s oh\u013eadom na Google<\/li>\n<li>ako rozm\u00fd\u0161\u013ea\u0165 pri v\u00fdbere k\u013e\u00fa\u010dov\u00fdch slov<\/li>\n<li>pre\u010do tzv. long taily takmer \u00faplne stratili v\u00fdznam pre SEO<\/li>\n<li>ako optimalizova\u0165 obsah pod\u013ea \u00faplne nov\u00fdch krit\u00e9ri\u00ed, ktor\u00e9 Google moment\u00e1lne berie do \u00favahy<\/li>\n<li>ako z\u00edskava\u0165 hodnotn\u00e9 sp\u00e4tn\u00e9 odkazy, ktor\u00e9 pos\u00favaj\u00fa va\u0161e \u010dl\u00e1nky na popredn\u00e9 miesta<\/li>\n<\/ul>\n<h2>Chodieva\u0161 na WordCampy? \u010co sa ti na nich p\u00e1\u010di?<\/h2>\n<p>Toto bude m\u00f4j prv\u00fd WordCamp.<\/p>\n<h2>Ak\u00fdm kon\u00ed\u010dkom (mimo WordPress) sa venuje\u0161 vo vo\u013enom \u010dase?<\/h2>\n<p>Moment\u00e1lne je to hlavne web <a href=\"https:\/\/fitnessrevolution.sk\/\" target=\"_blank\" rel=\"noopener noreferrer\">fitnessrevolution.sk<\/a>, ktor\u00fd som rozbehol za\u010diatkom tohto roka. Bol som dos\u0165 unaven\u00fd z be\u017ene dostupn\u00fdch \u201emagaz\u00ednov\u00fdch\u201c r\u00e1d o cvi\u010den\u00ed, ktor\u00e9 mi nikdy nijako nepomohli. A mysl\u00edm, \u017ee ani nikdy nikomu in\u00e9mu, ke\u010f\u017ee s\u00fa ako cez kopir\u00e1k.<\/p>\n<p>Ke\u010f som pochopil, \u017ee najspo\u013eahlivej\u0161ia cesta je \u0161tudova\u0165 vedecky overen\u00e9 zdroje a \u0161t\u00fadie, videl som na sebe kone\u010dne zmenu. Svoje zistenia zdie\u013eam v do detailoch prepracovan\u00fdch \u010dl\u00e1nkoch, na ktor\u00e9 sa \u013eudia m\u00f4\u017eu spo\u013eahn\u00fa\u0165, \u017ee bud\u00fa fungova\u0165.<\/p>\n<p>Ke\u010f\u017ee sa web rozrast\u00e1 a vid\u00edm v tom zmysel, \u010fal\u0161\u00edm kon\u00ed\u010dkom bude <a href=\"https:\/\/fitadvisor.sk\/\" target=\"_blank\" rel=\"noopener noreferrer\">fitadvisor.sk<\/a>, na ktorom pl\u00e1nujem zdie\u013ea\u0165 to najlep\u0161ie vedecky overen\u00e9 know-how o cvi\u010den\u00ed a stravovan\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miroslav Be\u0148o sa online marketingom zaober\u00e1 viac ako 4 roky a moment\u00e1lne je marketingov\u00fdm \u0161pecialistom vo webhostingovej firme Webglobe \u2013 Yegon. Okrem in\u00e9ho sa venuje analytike, pracuje na tvorbe obsahu a SEO a vo WY sa mu podarilo zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 str\u00e1nky z Google desa\u0165n\u00e1sobne v priebehu 18 mesiacov. Na pr\u00edpadovej \u0161t\u00fadii v\u00e1m uk\u00e1\u017ee konkr\u00e9tne postupy, [&hellip;]<\/p>\n","protected":false},"author":17336918,"featured_media":996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/bratislava.wordcamp.org\/2019\/files\/2019\/09\/prewiev.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxzx0-eQ","_links":{"self":[{"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/17336918"}],"replies":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=920"}],"version-history":[{"count":2,"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/920\/revisions"}],"predecessor-version":[{"id":1254,"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/920\/revisions\/1254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/996"}],"wp:attachment":[{"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}