{"id":841,"date":"2018-04-05T14:56:25","date_gmt":"2018-04-05T13:56:25","guid":{"rendered":"https:\/\/2018.bratislava.wordcamp.org\/?p=841"},"modified":"2018-04-17T16:26:33","modified_gmt":"2018-04-17T15:26:33","slug":"lukas-franko-ti-na-wordcamp-ukaze-ako-si-vytvorit-social-media-strategiu","status":"publish","type":"post","link":"https:\/\/bratislava.wordcamp.org\/2018\/lukas-franko-ti-na-wordcamp-ukaze-ako-si-vytvorit-social-media-strategiu\/","title":{"rendered":"Luk\u00e1\u0161 Franko ti na WordCamp uk\u00e1\u017ee ako si vytvori\u0165 social media strat\u00e9giu"},"content":{"rendered":"

\"\"<\/a>Potrebuje\u0161 nastavi\u0165 pravideln\u00fa a v\u00fdkonnostn\u00fa komunik\u00e1ciu na facebooku alebo blogu?<\/p>\n

Chce\u0161 vedie\u0165, ako nastavi\u0165 ciele, taktiky a KPI-\u010dka kampane? Audit zna\u010dky a trhu, publikum a pers\u00f3ny, tematick\u00e9 s\u00e9rie pr\u00edspevkov, obsahov\u00fd pl\u00e1n… M\u00e1\u0161 mo\u017enos\u0165 vysklada\u0165 si social media strat\u00e9giu pre tvoju zna\u010dku alebo projekt.<\/p>\n

Luk\u00e1\u0161, povedz n\u00e1m p\u00e1r slov o tebe…<\/h3>\n

Som digit\u00e1lny architekt a konzultant. Tvor\u00edm obsah a strat\u00e9gie pre soci\u00e1lne m\u00e9dia \u2013 soci\u00e1lne siete, vyh\u013ead\u00e1va\u010de, webstr\u00e1nky a blogy. M\u00e1m du\u0161u umelca a myse\u013e vedca. Nap\u00edsal som 1. Slovensk\u00fa e-Knihu o pr\u00e1ci a povolan\u00ed social media mana\u017e\u00e9ra<\/a>, kde opisujem 3 k\u013e\u00fa\u010dov\u00e9 zru\u010dnosti, ktor\u00e9 mus\u00ed ma\u0165 skvel\u00fd social media mana\u017e\u00e9r.<\/p>\n

Pracujem ako social media \u0161pecialista v t\u00edme Social Media Mana\u017e\u00e9r<\/a>\u00a0a vo vo\u013enom \u010dase blogujem na lukasfranko.sk<\/a>.
\nInak povedan\u00e9 – som \u010distokrvn\u00fd kreat\u00edvec<\/strong>, ktor\u00fd navrhuje mapy a \u0161trukt\u00fary rie\u0161en\u00ed pre dlhodob\u00fd rast zna\u010dky v digit\u00e1lnom prostred\u00ed.<\/p>\n

Pom\u00e1ham \u013eu\u010fom premeni\u0165 ich n\u00e1pad na projekt a podnikanie. Mojou misiou je in\u0161pirova\u0165 druh\u00fdch, aby robili to, \u010do ich bav\u00ed, boli sami sebou a nechali si za to plati\u0165 #rbmcmb. V\u00fdzvou pre m\u0148a je prin\u00e1\u0161a\u0165 inovat\u00edvne vzdel\u00e1vanie na slovensk\u00e9 \u0161koly skrz projekt Vzdel\u00e1vanie 2.0.<\/p>\n

Ako pou\u017e\u00edva\u0161 WordPress?<\/h3>\n

Do WordPress som sa \u201ezabuchol\u201c ke\u010f som v\u010faka blogu a str\u00e1nke z\u00edskal prv\u00fdch fan\u00fa\u0161ikov, klientov, ale aj kamar\u00e1tov \u2013 to sa p\u00edsal rok 2013. Od tohto roku rob\u00edm s WordPress prakticky na dennej b\u00e1ze \u2013 rozbehol som na \u0148om viacer\u00e9 projekty, ktor\u00e9 mi be\u017eia doteraz. M\u00f4j osobn\u00fd blog taktie\u017e be\u017e\u00ed na \u0148om. Pojem \u201esoci\u00e1lne m\u00e9dia\u201c zah\u0155\u0148a aj blog. A najpou\u017e\u00edvanej\u0161\u00ed redak\u010dn\u00fd syst\u00e9m je predsa WordPress \ud83d\ude42<\/p>\n

\u010co pre teba znamen\u00e1 WordPress?<\/h3>\n

Som jedn\u00fdm z organiz\u00e1torov WordCamp Bratislava a stoj\u00edm pri zrode a organiz\u00e1cii WordCamp Ko\u0161ice. \u010clovek by povedal, \u017ee WordPress je len oby\u010dajn\u00fd redak\u010dn\u00fd syst\u00e9m, v\u010faka ktor\u00e9mu be\u017eia weby a blogy. Pre m\u0148a je v\u0161ak omnoho viac… Komunita. Spolupr\u00e1ca. Zdie\u013eanie hodnoty. In\u0161pirovanie druh\u00fdch. V na\u0161om malebnom meste\u010dku Humenn\u00e9 pravidelne organizujem meetupy<\/a>\u00a0pre nad\u0161encov digit\u00e1lu aj profesion\u00e1lov. Pre m\u0148a je WordPress skuto\u010dne o zdie\u013ean\u00ed hodnotn\u00fdch inform\u00e1ci\u00ed a spolo\u010dnom pos\u00favan\u00ed sa vpred \u2013 v osobnom i profesion\u00e1lnom \u017eivote.<\/p>\n

\u010co n\u00e1s nau\u010d\u00ed\u0161 na tvojom workshope \u2013 Vytvor si social media strat\u00e9giu?<\/h3>\n

Nebudem sa vykec\u00e1va\u0165 o tom, \u010do v\u0161etko \u0165a nau\u010d\u00edm. Soci\u00e1lne m\u00e9dia nie s\u00fa len soci\u00e1lne siete… preto mysl\u00edm, \u017ee \u00faplne posta\u010d\u00ed, ak si pre\u010d\u00edta\u0161 vetu ni\u017e\u0161ie. Uk\u00e1\u017eem ti n\u00e1vod ako vytvori\u0165 social media strat\u00e9giu a kampa\u0148. Spozn\u00e1\u0161 7 k\u013e\u00fa\u010dov\u00fdch \u010dast\u00ed, z ktor\u00fdch sa sklad\u00e1 \u00faspe\u0161n\u00e1 kampa\u0148 a m\u00e1m pre teba aj r\u00f4zne bonusy \ud83d\ude42<\/p>\n

Chce\u0161 n\u00e1m e\u0161te nie\u010do prezradi\u0165?<\/h3>\n

Prezrad\u00edm len to\u013eko, \u017ee na mojom workshope budem okrem in\u00e9ho pou\u017e\u00edva\u0165 aj vizu\u00e1lnu pom\u00f4cku \u2013 ve\u013ek\u00e9 plag\u00e1tov\u00e9 pl\u00e1tno so sticky notes, v\u010faka ktor\u00fdm si doslova vysklada\u0161 social media strat\u00e9giu. Pochop\u00ed\u0161 proces pl\u00e1novania a tvorenia dlhodobej strat\u00e9gie v digit\u00e1lnom prostred\u00ed.<\/p>\n

\"\"<\/a><\/p>\n

Te\u0161\u00edm sa na teba na WordCampe \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Potrebuje\u0161 nastavi\u0165 pravideln\u00fa a v\u00fdkonnostn\u00fa komunik\u00e1ciu na facebooku alebo blogu? Chce\u0161 vedie\u0165, ako nastavi\u0165 ciele, taktiky a KPI-\u010dka kampane? Audit zna\u010dky a trhu, publikum a pers\u00f3ny, tematick\u00e9 s\u00e9rie pr\u00edspevkov, obsahov\u00fd pl\u00e1n… M\u00e1\u0161 mo\u017enos\u0165 vysklada\u0165 si social media strat\u00e9giu pre tvoju … \u010c\u00edta\u0165 \u010falej Luk\u00e1\u0161 Franko ti na WordCamp uk\u00e1\u017ee ako si vytvori\u0165 social media strat\u00e9giu<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":13706582,"featured_media":1058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[21382],"tags":[],"class_list":["post-841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bratislava.wordcamp.org\/2018\/files\/2018\/04\/frankooo.png?fit=600%2C315&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheLLP-dz","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/13706582"}],"replies":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=841"}],"version-history":[{"count":3,"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/841\/revisions"}],"predecessor-version":[{"id":846,"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/841\/revisions\/846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/1058"}],"wp:attachment":[{"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/categories?post=841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2018\/wp-json\/wp\/v2\/tags?post=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}