{"id":921,"date":"2017-04-17T19:40:18","date_gmt":"2017-04-17T19:40:18","guid":{"rendered":"https:\/\/2017.bratislava.wordcamp.org\/?p=921"},"modified":"2017-04-18T08:33:42","modified_gmt":"2017-04-18T08:33:42","slug":"chytry-marketing-e-shopu-nebo-webu-pomoci-temat-jakub-hladky","status":"publish","type":"post","link":"https:\/\/bratislava.wordcamp.org\/2017\/chytry-marketing-e-shopu-nebo-webu-pomoci-temat-jakub-hladky\/","title":{"rendered":"Chytr\u00fd marketing e-shopu nebo webu pomoc\u00ed t\u00e9mat &#8211; Jakub Hladk\u00fd"},"content":{"rendered":"<p>&#8220;\u010casto na jednom projektu PPC specialista nev\u00ed, co d\u011bl\u00e1 SEO odd\u011blen\u00ed, nato\u017e lid\u00e9 maj\u00edc\u00ed na starost newslettery. To sni\u017euje v\u00fdkonnost.&#8221;<\/p>\n<p>\u010co s t\u00fdm? To n\u00e1m povie Jakub Hladk\u00fd z <a href=\"https:\/\/www.brilo.cz\/\">Brilo.cz<\/a>.<\/p>\n<p><!--more--><\/p>\n<h2>Jakub, \u010do rob\u00edte v Brilo.cz a ak\u00e1 je tvoja poz\u00edcia?<\/h2>\n<p>Na WordPressu stav\u00edme klient\u016fm weby, j\u00e1 m\u00e1m na starost jejich marketing. WP je pro m\u011b \u0159e\u0161en\u00edm probl\u00e9m\u016f s weby na custom CMS.<\/p>\n<p>&nbsp;<\/p>\n<h2>O \u010dom v skratke bude tvoja prezent\u00e1cia?<\/h2>\n<p>Jednotliv\u00e9 kan\u00e1ly internetov\u00e9ho marketingu jsou spojen\u00e9 n\u00e1doby a m\u011bly by se vz\u00e1jemn\u011b dopl\u0148ovat a posilovat. \u010casto ale na jednom projektu PPC specialista nev\u00ed, co d\u011bl\u00e1 SEO odd\u011blen\u00ed, nato\u017e lid\u00e9 maj\u00edc\u00ed na starost newslettery. To sni\u017euje v\u00fdkonnost. T\u00e9mata jsou snadn\u00fdm a u\u017eite\u010dn\u00fdm jednot\u00edc\u00edm prvkem, kter\u00fd pom\u00e1h\u00e1 s n\u00e1vaznostmi a nav\u00edc pom\u00e1haj\u00ed srozumiteln\u011b prod\u00e1vat zbo\u017e\u00ed i slu\u017eby.<\/p>\n<p><a href=\"https:\/\/2017.bratislava.wordcamp.org\/files\/2017\/04\/jakub-hladky-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-926 alignleft\" src=\"https:\/\/2017.bratislava.wordcamp.org\/files\/2017\/04\/jakub-hladky-1.jpg\" alt=\"\" width=\"524\" height=\"536\" srcset=\"https:\/\/bratislava.wordcamp.org\/2017\/files\/2017\/04\/jakub-hladky-1.jpg 524w, https:\/\/bratislava.wordcamp.org\/2017\/files\/2017\/04\/jakub-hladky-1-293x300.jpg 293w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/a><\/p>\n<h2>\u010co ty a e-commerce?<\/h2>\n<p>Internetov\u00fdm marketingem se zab\u00fdv\u00e1m od roku 2007. V pr\u016fb\u011bhu sv\u00e9 praxe jsem pracoval v agentu\u0159e jako senior e-commerce specialista a roky jsem se \u017eivil jako konzultant online marketingu na voln\u00e9 noze. Pod\u00edlel jsem se na velk\u00fdch nadn\u00e1rodn\u00edch projektech, na marketingu zn\u00e1m\u00fdch internetov\u00fdch obchod\u016f, i propagaci \u00fasp\u011b\u0161n\u00fdch web\u016f. V lo\u0148sk\u00e9m roce jsme s kolegy zalo\u017eili firmu Brilo Team. Vyr\u00e1b\u00edme \u0161pi\u010dkov\u00e9 weby na WordPress a star\u00e1me se o jejich marketing.<\/p>\n<p>Z osobn\u00ed zku\u0161enosti v\u00edm, jak\u00e9 to je v\u00e9st firmu, starat se o zam\u011bstnance i platit za propagaci. <strong>Online prost\u0159ed\u00ed mne nau\u010dilo strategicky uva\u017eovat<\/strong> a d\u00edvat se na sv\u011bt optikou z\u00e1kazn\u00edk\u016f <strong>a tak\u00e9 neust\u00e1le vyhodnocovat skute\u010dn\u00fd p\u0159\u00ednos ka\u017ed\u00e9 koruny<\/strong> vynalo\u017een\u00e9 na marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>Jakuba ste mohli stretn\u00fa\u0165 v Marketing &amp; Media Club V\u0160E Praha, v Jiho\u010desk\u00e9 hospod\u00e1\u0159sk\u00e9 komory P\u00edsek, na Eshopvikend.cz \u010di \u010ctvrtkon. Svoje znalosti n\u00e1m pr\u00edde odovzda\u0165 aj na WordCamp \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"button\" href=\"https:\/\/2017.bratislava.wordcamp.org\/listky\/\">K\u00fapi\u0165 l\u00edstok<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Ako wamp-up si m\u00f4\u017eete pozrie\u0165 predn\u00e1\u0161ku Jakuba s Tom\u00e1\u0161om o Z\u00e1kladoch marketingu \ud83d\ude42<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/zjfxuVvd4LI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\u010casto na jednom projektu PPC specialista nev\u00ed, co d\u011bl\u00e1 SEO odd\u011blen\u00ed, nato\u017e lid\u00e9 maj\u00edc\u00ed na starost newslettery. To sni\u017euje v\u00fdkonnost.&#8221; \u010co s t\u00fdm? To n\u00e1m povie Jakub Hladk\u00fd z Brilo.cz.<\/p>\n","protected":false},"author":13706582,"featured_media":925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/bratislava.wordcamp.org\/2017\/files\/2017\/04\/jakub-hladky-post.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8oGMJ-eR","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/13706582"}],"replies":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=921"}],"version-history":[{"count":6,"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/921\/revisions"}],"predecessor-version":[{"id":939,"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/921\/revisions\/939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/925"}],"wp:attachment":[{"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bratislava.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}